Long before our art director, photographer and models arrive on shoot, our team in the office have already planned an outline for the photography of each piece in our new collection. An illustrated version of the catalogue is created ahead of our pre-shoot meetings, in which the garments are styled on one of our models and final suggestions are made before the team leave for the shoot. This version of the catalogue (also known as the ‘shoot bible’) is sent along with the garments and will be regularly referred to.
Although an outline of the pose is provided for the garments, a lot of work goes into recreating these in real life by everyone on shoot including the model, photographer and stylist.
There is a process behind deciding the perfect backdrops to each image including deciding what colours will accentuate and complement the clothing. The scenic settings in which the photos are taken are decided by our on-site team and sometimes can be swayed by the weather.
For the first time this year, some stunning pieces in the collection were photographed off-shore as our team took to the seas to capture some breath-taking images that wonderfully showcase the versatility of the pieces.
Take a look at the video below to see their day trip in action!
Our fantastic stylist works closely with the team achieving each of their looks and is always on hand to make adjustments during the shoot too.
They use equipment such as reflectors to control the lighting and ensure that the garments are photographed in the best light.
Our art director Jan then looks through each picture taken, making suggestions when needed to ensure the perfect image is taken of each piece! Read more about our lovely art director here >>
Our team work tirelessly over the course of around two weeks to produce stunning images that will captivate our customers, but they have a little fun too! They enjoy healthy lunches and dinner together as a group, basking in their beautiful surroundings and on occasion, they are lucky to spot some local wildlife!
The Cotswold Collections philosophy of dedication and quality encapsulates all those involved in the journey of our collections. From designing the pieces, choosing premium fabrics and liaising with suppliers through to taking the photos, compiling the catalogue and sending them to our customers.
We hope the passion we share for each stage in the development is emanated in the love you feel for the items when they arrive and when you wear them!
Have we surprised you with what happens behind the scenes? Would you like to know more? Let us know in the comments….